- 421 N Rodeo Dr, G-12, Beverly Hills, CA 90210
This Notice is provided pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA/CPRA”). It applies only to Personal Information that is not already protected by the Health Insurance Portability and Accountability Act (HIPAA) or the California Confidentiality of Medical Information Act (CMIA).
Sempre Viva Aesthetics is a fictitious business name of California Aesthetic Physicians, PC, registered in Los Angeles County, California.
This Notice describes how Sempre Viva Aesthetics (“Sempre Viva Aesthetics,” “we,” “our,” “us”) collects, uses, discloses, sells, shares, and retains Personal Information of California residents when you visit our websites, request marketing materials, book appointments, communicate with us on social media, or otherwise interact with us outside of HIPAA‑covered treatment contexts.
If you are a California employee, job applicant, or contractor, please see our separate California Workforce Privacy Notice.
| CPRA Category | Examples We May Collect |
| A. Identifiers | Real name, postal & email addresses, phone number, IP address, online identifiers, social‑media handle |
| B. Customer Records | Appointment history, payment‑card token (not full card number), loyalty account info |
| C. Protected Class Characteristics | Age (40 +), gender (if you choose to provide it for personalization) |
| D. Commercial Information | Products/services purchased or considered, preferences, loyalty redemptions |
| F. Internet / Network Activity | Pages viewed, clicks, time‑on‑site, referring URL, interactions with emails (via cookies, pixels) |
| G. Geolocation Data | Approximate city/ZIP derived from IP address |
| H. Sensory Data | Photos or videos you voluntarily send (e.g., before‑and‑after images for testimonials) |
| K. Inferences | Propensities, interests, or purchasing tendencies drawn from other data |
We do not knowingly collect: Social Security numbers, driver’s license numbers, passport numbers, precise geolocation, biometric identifiers, or other highly sensitive data for marketing purposes.
We use Personal Information to:
Comply with legal obligations, respond to lawful requests, and protect our rights.
| Recipient Type | Purpose | Examples |
| Service Providers / Contractors | Perform business functions under written CCPA‑compliant contracts | Payment processors, booking/EMR vendors, email & SMS platforms, web‑hosting providers |
| Advertising Partners | Deliver and measure ads, retargeting, look‑alike audiences | Social‑media platforms, ad networks |
| Professional Advisers | Business, legal, tax, or audit advice | Attorneys, CPAs, auditors |
| Government Authorities | Compliance with law, court orders, or to exercise/defend legal claims | Courts, regulators, law‑enforcement |
We do not knowingly disclose Personal Information to data brokers.
We do not sell Personal Information for money.
However, we may share identifiers, internet activity, and inferences with advertising partners for cross‑context behavioral advertising via cookies and pixels. You may opt out—see Section 8.
| Category Shared | Third‑Party Recipients | Purpose |
| Identifiers, Internet / Network Activity, Inferences | Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest | Ad delivery, audience analytics, remarketing |
We have no actual knowledge of selling or sharing Personal Information of consumers under 16 years of age.
We do not use or disclose “Sensitive Personal Information” (Cal. Civ. Code §1798.121) for any purpose that requires a “Limit Use” option. Photo/video testimonials identifying you are used only with your express, written consent.
Subject to verification and legal exceptions, you may:
Method | Details |
Online | |
Phone | (818) 818-7010 |
Privacy Request, Sempre Viva Aesthetics, 421 N Rodeo Dr, G-12, Beverly Hills, CA 90210 |
We verify requests by matching at least two data points you provide with data we maintain and may ask for a signed declaration. Authorized agents must present signed permission or power of attorney. We will acknowledge within 10 business days and respond within 45 calendar days (or up to 90 days with notice of extension).
Opt‑Out of Cookie‑Based Sharing
Click “Do Not Sell or Share My Personal Information” in the footer of our website or adjust preferences in the cookie banner to disable advertising cookies.
We retain Personal Information only as long as reasonably necessary to fulfill the purposes described in this Notice or as required by law. Typical retention periods:
When retention ends, we delete or de‑identify the data.
California residents may request, once per calendar year, a list of third parties to whom we disclosed Personal Information for their direct‑marketing purposes and the categories shared. Use any contact method in Section 8.
Our websites and services are not directed to children under 16. We do not knowingly collect, sell, or share Personal Information of children under 16. If we learn we have done so, we will delete that information promptly.
We may update this Notice from time to time. The “Effective Date” above will change, and the updated Notice will be posted on our website. Material changes will be announced via a banner or email where feasible.
If you have questions about this Notice or our privacy practices, please contact:
Privacy Officer
Ernest Gevorgyan
Sempre Viva Aesthetics
421 N Rodeo Dr
Beverly Hills, CA 90210
Phone: (818) 818-7010
Email: privacy@semprevivaesthetics.com
Sempre Viva Aesthetics is a fictitious business name of California Aesthetic Physicians, PC registered in Los Angeles County, California.
© 2025 Sempre Viva Aesthetics. All rights reserved.
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